Who was most succesful during the attitude era? the rock or stone cold

[VISIONARY COMPLEX]

Meaning, which one was the most successful as far as ratings,
merchandise sales, etc? From everything i hear everybody is always
saying stone cold, but wasn't the rock responsible for the highest rated
segment in raw history with the 'this is your life' thing? Maybe stone
cold was responsible for the most merchandise, but from what i've heard
the rock actually wins as far as being a bigger ratings draw. But i
don't know if 1 segment should be the only thing taken into
consideration, but i have always heard that the 'this is your life'
segment was the highest rated raw ever with a 8.0 i blieve it was. It's
also pretty sad that back then the wwe was pushing easily high 6's-7's
in ratings and now they cant even get a 4. I am a fan of both of these
wrestlers.

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Just When You Think You Have The Answers,I Change The Questions-Rowdy
Roddy Piper.

Wrists Are For Girls,Im Slitting My Throat-Ginger 'Ginger Snaps'.

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This is your life is the highest segment in Raw history it’s 8.4 also in terms of Merchandise Stone Cold sold more when you look overall but
The Rock was the biggest draw in 99 broke Austin 98 record then broke his own record in 2000 still unbroken to this day